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AI Writing Assistants
What is it?
Knowing how to sell by writing words is a powerful skill that gets you places. AI writing assistants help you write better, faster and error-free. Features usually include:
- Utilize artificial intelligence to assist some portion of the writing process
- Provide insight or recommendations to improve written work
- Correct grammatical errors
Who’s the buyer?
Job title is often founders or marketing leadership. It’s a SMB-heavy product.
88% of buyers are in the SMB segment, 8% in the mid-market, and 5% in the enterprise market.
What is the problem?
The problem with writing persuasive copy is that it takes years of practice. AI helps with creating great error-free copy that hits all copywriting rules and gets people to take action.
How big is the market?
The top 10 players bring about $200M in ARR. The combined annual revenue of all players in the market is north of $3B.
How fast is it growing?
In the past 3 years, the market's supply side has grown 590% with an average of 95% year-over-year growth.
Who are the top 10 players?
How much are people paying?
Companies pay $20-$50 per month per user for AI copywriting tool.
How are they buying?
Most accounts are won with a product–led approach. You try the product on a free plan or a free trail and then you upgrade on a premium plan or a team’s plan. Some players offer a demo for teams with more than 20 seats.