Appointment Scheduling Software

$7B market that grew 91% in the past 3 years

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Appointment Scheduling Software

What is it?

Scheduling meetings is time-consuming. The email back and forth, the time zones, and the reminders just take a lot of time. Scheduling tools let you book meetings with just a few clicks. Features usually include:

  • Schedule meetings (internal and external)

  • Provide multiple calendar views by user

  • Gather contact information for appointment-makers

  • Send appointment notifications to customers

Who’s the buyer?

Job titles include most often founders themselves. Depending on the use case/positioning it could include sales leadership, marketing leadership, and customer success leadership.

58% of buyers are in the SMB segment, 30% in the mid-market, and 12% in the enterprise market.

What is the problem?

Scheduling meetings is not easy if you’re dealing with a few calendars, different time zones, and workflows around each meeting. Then there is a problem of people showing up for calls they schedule.

Appointment scheduling tools help schedule meetings with a few clicks, make sure important data is collected and improve efficiency around workflows (CRM integration).

How big is the market?

The top 10 players bring about $1.5B in ARR. The combined annual revenue of all players in the market is north of $7B.

How fast is it growing?

In the past 3 years, the market's supply side has grown 91% with an average of 24% year-over-year growth. 

Who are the top 10 players?

Revenue numbers are estimated.

How much are people paying?

Companies usually pay $10-$50 per month per user for meeting automation. Most players in this market have free plans with limited features. The most expensive plans usually focus on enterprise features (SSO, security, admin settings).

How are they buying?

Most customers buy by signing up for a free plan. A couple of players require customers to purchase with a sales-assisted motion.