Anti Money Laundering Software

533% growth at $111B

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Anti Money Laundering Software

What is it?

Anti money laundering software is used to detect and prevent illegal activities related to money laundering. The software analyzes financial transactions and other data to identify suspicious patterns or behavior that could indicate money laundering or other financial crimes.

AML software uses various techniques such as data analytics, AI/ML, and risk modeling to analyze large volumes of data from multiple sources such as transaction records, customer profiles, and watchlists. The software can also be used to generate reports and alerts for compliance professionals, managers, and law enforcement agencies.

Who’s the buyer?

Usually, compliance leadership at companies that have some sort of financial transaction product will buy the tool. (payroll companies, banks, etc.).

Another persona is an analyst firm that provides compliance as a service (that's why we see a lot of buyers in the SMB segment).

34% of buyers are in the SMB segment, 40% in the mid-market, and 27% in the enterprise market.

What is the problem?

Anti money laundering software helps companies to detect and prevent such illegal activities by identifying suspicious financial transactions and individuals involved in them. It helps companies comply with regulations and protect themselves from working with corrupt individuals or organizations.

How big is the market?

The top 10 players bring about $8B in revenue. The combined annual revenue of all players in the market is north of $111B. (excluding IBM and Oracle)

How fast is it growing?

In the past 3 years, the market's supply side has grown 574% with an average of 273% year-over-year growth.

Who are the top 10 players?
How much are people paying?

Generally, AML software vendors offer pricing models that are based on factors like the number of users, the number of transactions processed, or the level of customization required. Some vendors offer subscription-based pricing models, where customers pay a recurring fee based on the level of usage. Others offer one-time licensing fees or a combination of both.

How are they buying?

Since pricing depends on the features used - most players require you to follow a sales process.

I'm working on the pricing guide "How To Price Your SaaS To Close More Deals At A Higher Price Point". Reply if you want to see a draft.