$120B market of boring courses
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Learning Management Software
What is it?
A corporate LMS is used by companies to train and track employee progress on courses such as compliance regulations and job skills. It helps managers ensure that everyone is up-to-date on required training and meets regulatory compliance standards.
Who’s the buyer?
Usually, job titles fall into HR leadership.
23% of buyers are in the SMB segment, 57% in the mid-market, and 20% in the enterprise market.
What is the problem?
The problem that LMS solves is making sure all employees go through the required training or use courses to gain new skills. Usually, LMS is used for those boring mandate courses that an employee needs to do like compliance, phishing, interviewing process, etc.
In some cases, LMS helps companies give employees an option to learn new skills that might be useful on the job.
How big is the market?
The top 10 players bring about $2.6B in revenue. The combined annual revenue of all players in the market is north of $120B.
How fast is it growing?
In the past 3 years, the market's supply side has grown 2% with an average of 20% year-over-year growth.
Who are the top 10 players?
How much are people paying?
Companies generally spend about $10-25 per month per employee. Some players include LMS in their overall HR suite -- which tends to lower the price per product.
How are they buying?
As with all HR software, it's usually a sales-led process.
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