Databricks

$38B compound startup that no one understands

Welcome to the Category Surfers where we break down go-to-market strategies so you can build the best SaaS growth engine.

A quick word from our sponsor:

And only for Category Surfers subscribers, jump on a 20-minute call with Chris to ask him anything CRO, copy, positioning, and more.

Sponsor my next email to reach 2000+ SaaS founders

How Databricks grew to $38B as a compound startup

Databricks is a data platform that provides data engineering tools for companies to transform and process large amounts of data. Read on why they raised at this crazy valuation!

Product

TLDR about data engineering tools:

  • A Data Lake is like a big lake that holds all kinds of water, or in this case, information.

  • A Data Lakehouse is like a special house by the lake that takes some water and sorts it into clean, organized rooms.

  • A Data Warehouse is like a big building that only keeps water that's super clean and carefully sorted into bottles.

Each way helps people find the information they need but in different ways. And Databricks does all of that.

Data Lake vs. Data Lakehouse vs. Data Warehouse

Distribution

Databricks started by building open-source software with a self-serve motion. A significant breakthrough came once they adjusted their positioning towards enterprises and hired a bunch of sales reps (with a $350k salary in 2017!). This opened a new distribution channel to sell more data products to the same customers.

Databricks’ Products

Market

The data engineering software market is worth $70B and growing 15% annually. No wonder they managed to get a $38B valuation with the growth of a need for AI operations (AI needs a ton of data to be helpful!).

Resources

You’re a legend — thank you for reading!

  • 🙌Forward or share this post if you’ve enjoyed it

  • 📈Sponsor this newsletter. Get seen by 2000+ SaaS founders, VCs, and marketers (50% open rate, 7% CTR).

  • 🤌Feedback? Ideas? Reply or drop it here.