Top purchased software categories

why the SaaS spend trends on AI and CRMs is exploding

Stan Rymkiewicz
May 01, 2023

Welcome to the Category Surfers where we break down go-to-market strategies so you can build the best GTM engine for your SaaS.

Vendr made this awesome report on the latest SaaS trends. And here is what I found interesting.

Top purchased software categories

The top ten most purchased products fell into three mission-critical categories:

Sales and revenue (CRM)
Data, compliance, and security (Cybersecurity)
Communications and collaboration (Project Management)

Top products sold by ACV

Vendr helps companies manage vendors and get discounts on software so here is data on how much their customers spend on SaaS

Higher transaction volume correlates with a higher negotiated price: companies who excel at closing deals tend to command a higher average contract value.

Top AI products

Vendr is seeing more and more products based on AI. Below is a table comparing AI features, AI-powered tools, and No AI involvement.

Percentage of total AI deals per quarter

And here are the top products with AI bought by their customers.

Top deals for AI-powered tools

That’s it for this week! I know it’s short but I’m just about to board a plane to Austin. DM me if you have to hang out.