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The trend that created an empire…

While working at a hedge fund in 1994, Jeff Bezos came across a report with a shocking stat: the internet grew by 2,300% the previous year.

“Things just don’t grow that fast, with the exception of petri dishes,” he said. “A nontrivial baseline growing at 2,300% a year is clearly going to be everywhere tomorrow, and so the question was: What kind of business plan would make sense in the context of that growth?”

Amazon was founded two years later.

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